Old Navy: Holiday Campaign & Stunt

A festive, surprise performance led by Lea Michele and the New York City Gay Men's Chorus at Bryant Park's iconic ice-skating rink followed by singing telegrams sent to editor and influencer-heavy offices around Manhattan kicked off the holiday season and drove awareness around Old Navy's Buy Online Pickup In-Store program.

*EX Awards Winner, Best Publicity Campaign

*PRO Awards Winner, Best Holiday Campaign

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Old NavyKit ChowFebruary 12, 2020Consumers, Influencers, Launch, Partnerships, Press